TERMS AND CONDITIONS
Effective date: 17 February 2025
Last updated: 28 August 2026
1. Operator
These Terms and Conditions ("Terms") are issued by:
Olha Tymoshenko, a self-employed entrepreneur (OSVČ) conducting business under the laws of the Czech Republic, trading as "Seotegrity", with registered address at Cimburkova 916/8, 130 00 Praha 3-Žižkov, Czech Republic, Business ID No. (IČO) 22579206, registered in the Trade Register maintained by the competent trade licensing authority of the Czech Republic (the "Provider"). The Provider is not a registered payer of value added tax (VAT).
Contact: info@seotegrity.com
Website: seotegrity.com
2. Scope of the Terms
2.1
These Terms govern access to and use of the Provider's website ("Website") and the general conditions under which the Provider provides search engine optimisation (SEO), digital marketing and advertising, web design, and other Services described in these Terms.
The Provider does not provide regulated legal, tax or financial services reserved by law to advocates, tax advisers or other authorised professionals.
2.2
These Terms apply to Clients who are entrepreneurs ("B2B Clients") and consumers ("Consumers") within the meaning of applicable Czech law.
2.3
Where the Provider and a Client enter into a separate written agreement, engagement letter, order, statement of work or other contractual document concerning specific Services, that document shall govern the relevant contractual relationship to the extent of any inconsistency.
2.4
A contractual relationship is established when the Provider confirms the Client's order or otherwise accepts the Client's offer, as applicable. A general enquiry or request for information submitted through the Website does not, by itself, constitute an order or create a contractual relationship.
2.5
Where the Provider engages a Subcontractor (as defined in Article 3) or a third-party platform to help deliver part of the Services, this does not create a separate contractual relationship between the Client and that Subcontractor or platform. The Provider remains responsible to the Client for the Services provided under these Terms, without prejudice to Article 14.
3. Definitions
For the purposes of these Terms:
"Client" means any natural or legal person requesting or receiving Services from the Provider.
"Consumer" means a Client who, when concluding and performing the contract, is not acting within the scope of their business or professional activity.
"Entrepreneur" means a Client acting within the scope of their business activity.
"Services" means services provided by the Provider under these Terms, including search engine optimisation (SEO), digital marketing and advertising-campaign management, web design and development, and related consulting, strategy and reporting services.
"Subcontractor" means a third-party service provider or platform (including an advertising platform such as Google Ads or Meta Ads, or a hosting or analytics provider) engaged by the Provider to assist in providing the Services.
"Website" means the Provider's website through which information about the Provider and its Services is made available and, where applicable, Services may be requested.
4. Nature of the Provider's Activities and Scope of Services
4.1
The Provider operates under trade authorisation(s) issued under Czech trade licensing law, covering, among other things, advertising and marketing activities and related consultancy and technical/design services.
4.2
The Provider provides Services in the following areas:
(a) search engine optimisation (SEO), including local SEO and organic SEO — keyword research, on-page and technical optimisation, content and link-building support, and performance reporting;
(b) digital marketing and advertising services, including the planning, setup and management of pay-per-click (CPC) and cost-per-lead (CPL) advertising campaigns on third-party advertising platforms;
(c) web design and development services, including the design, development and, where separately agreed, ongoing maintenance of websites; and
(d) related consulting, strategy and reporting services.
4.3
In connection with Article 4.2(a) and 4.2(b), the Provider's role may include:
(i) collecting information, access and materials supplied by the Client;
(ii) setting up and managing the relevant campaigns, accounts or optimisation measures;
(iii) communicating administrative and performance information to the Client;
(iv) coordinating with the relevant third-party platform where necessary; and
(v) providing periodic reporting on the Services performed.
4.4
Where a matter requires regulated legal, tax, financial or other professional services, the Client shall be referred to an appropriately authorised professional.
4.5
The Provider does not guarantee any particular search-engine ranking, website traffic, lead volume, conversion rate or other result; further detail is set out in Article 8.
4.6
Nothing in these Terms shall be interpreted as stating or implying that the Provider holds a professional licence or authorisation that has not actually been granted to it.
4.7
The Provider may engage Subcontractors in providing its Services and remains responsible for its own contractual obligations concerning the Services it provides directly.
5. Website Information
5.1
Information published on the Website is provided for general informational and business purposes.
5.2
Unless expressly agreed otherwise in writing, Website information does not constitute:
legal representation;
regulated tax advice;
investment advice;
banking or payment services;
accounting or audit services; or
any other regulated professional service requiring an authorisation not held by the Provider.
6. No Automatic Contract
6.1
The publication of information or Services on the Website does not by itself constitute an offer capable of creating a contractual relationship unless expressly stated otherwise.
6.2
A contractual relationship arises only in accordance with Article 2.4.
7. Prices and Payment
7.1
The price of the Provider's Services shall be stated in the applicable order confirmation, proposal, service agreement or invoice and may be stated in EUR, CZK or another currency as agreed.
7.2
Payment shall be made by bank transfer or other payment method specified by the Provider.
7.3
Unless otherwise agreed, payment is due within the period stated on the invoice. If no payment period is stated, payment is due within fourteen (14) days of the invoice date.
7.4
In the event of late payment, the Provider is entitled to statutory default interest in accordance with applicable law, and may suspend performance of the Services until overdue amounts are paid.
7.5
Where Services are provided on a recurring or retainer basis (for example, a monthly SEO or advertising-management retainer), fees are billed periodically in advance and are due regardless of the specific results achieved during the relevant period.
7.6
Except where required by mandatory consumer-protection law (see Article 15) or expressly agreed in the applicable order confirmation, service agreement or invoice, fees paid for Services are non-refundable, whether or not the Provider has commenced performance. Further detail is set out in the Provider's separate Refund Policy, published on the Website, which forms part of these Terms.
8. Service Delivery and Results
8.1
The Provider shall perform the Services using reasonable professional skill and care, but does not guarantee any particular search-engine ranking, website traffic, lead volume, conversion rate, or other result. Results depend on factors outside the Provider's control, including search-engine and advertising-platform algorithms, competitor activity, market conditions, and the Client's own website, content and compliance with the Provider's recommendations.
8.2
Any figures, forecasts or projections provided by the Provider are estimates only and do not constitute a guarantee or warranty of any particular outcome.
8.3
The Client shall provide, in a timely manner, the access, information, content, credentials and approvals reasonably necessary for the Provider to perform the Services. Delay caused by the Client's failure to provide such cooperation may extend agreed timelines accordingly, and the Provider shall not be liable for any resulting delay or failure to achieve agreed results.
8.4
The Provider may suspend or discontinue Services where the Client fails to provide access, information or cooperation reasonably required for their performance.
9. Confidentiality
9.1
Each party shall treat confidential information received from the other party in connection with the Services as confidential.
9.2
Information may be disclosed where:
(a) the disclosing party has consented;
(b) disclosure is required or permitted by law;
(c) disclosure is necessary to perform the Services; or
(d) disclosure is made to persons bound by appropriate confidentiality obligations.
10. Intellectual Property
10.1
Unless otherwise indicated, the Website and its content, including text, graphics, design, logos and other materials, are protected by applicable intellectual property laws.
10.2
No intellectual property rights are transferred merely by accessing the Website.
10.3
Where the Provider prepares a deliverable for a Client that constitutes a copyright-protected work (such as a website design or advertising creative), the Client's rights to use that deliverable shall be determined by the applicable agreement and, where no specific agreement exists, by applicable copyright law, subject to full payment of all fees due.
10.4
The Provider's templates, methodologies, know-how and general materials remain the Provider's property unless expressly agreed otherwise, as does any third-party licensed material (such as stock imagery, fonts, plugins or software), which remains subject to the relevant third-party licence.
11. Third-Party Service Providers
11.1
The Provider may use Subcontractors and third-party infrastructure, hosting, analytics and advertising platforms in connection with the Website and its Services.
11.2
Where a third party processes personal data on behalf of the Provider, the Provider shall apply appropriate data-protection arrangements where required by law.
11.3
The Provider is not responsible for changes made by third-party platforms (such as search-engine algorithm updates or advertising-platform policy changes) that affect the results of the Services.
12. Website Availability
12.1
The Provider does not guarantee uninterrupted availability of the Website.
12.2
The Website may be temporarily unavailable due to maintenance, security measures, technical failures or circumstances beyond the Provider's reasonable control.
13. Prohibited Use
Users shall not use the Website:
(a) for unlawful purposes;
(b) to commit or facilitate fraud;
(c) to obtain unauthorised access to systems;
(d) to introduce malicious software;
(e) to infringe intellectual property or other rights; or
(f) otherwise in breach of applicable law.
14. Rights and Obligations
14.1
The Provider shall provide the Services with reasonable professional care and in accordance with applicable law.
14.2
Where the Provider uses a Subcontractor or third-party platform under Article 11, the Provider does not itself control that Subcontractor's or platform's policies, pricing or decisions. The Provider is not responsible for a third-party platform's algorithm changes, account decisions, pricing, or service disruptions not caused by the Provider.
14.3
This limitation does not exclude the Provider's liability for its own acts or omissions.
14.4
Where the Client is an Entrepreneur, and to the maximum extent permitted by mandatory law, the Provider's aggregate liability arising from or in connection with the Services shall not exceed the total fees actually paid by that Client to the Provider for the relevant Services during the twelve (12) months preceding the event giving rise to the claim.
14.5
To the extent permitted by law, the Provider shall not be liable to an Entrepreneur for loss of profit, loss of revenue, loss of business opportunity or indirect or consequential loss.
14.6
Nothing in these Terms excludes or limits liability to the extent such exclusion or limitation is prohibited by mandatory law.
14.7
Where the Client is a Consumer, mandatory consumer-protection law prevails over any conflicting limitation.
15. Consumer Provisions
15.1
This Article applies where the Client is a Consumer.
15.2
Before concluding a distance contract, the Provider shall provide the Consumer with information required by applicable consumer law.
15.3
Where applicable law provides a fourteen-day withdrawal right for a distance contract, the Consumer may exercise that right in accordance with applicable law.
15.4
Where the Consumer expressly requests that performance begin before expiry of the withdrawal period, the Provider shall obtain any consent or acknowledgement required by applicable law.
15.5
Where applicable law requires the Consumer to pay for Services performed before withdrawal, the Provider may charge the corresponding proportionate amount; further detail is set out in the Provider's Refund Policy.
15.6
The Consumer may exercise a withdrawal right, where applicable, by sending an unequivocal statement to the Provider using the Provider's contact details.
15.7
Consumer disputes may be submitted to the Czech Trade Inspection Authority for alternative dispute resolution in accordance with applicable law.
16. Business Clients
16.1
Where the Client is an Entrepreneur, consumer-specific withdrawal rights and other mandatory consumer protections do not apply except where required by law.
16.2
The parties may agree contractual terms that differ from default provisions of the Civil Code to the extent legally permitted.
17. Personal Data
17.1
Personal data is processed in accordance with the Provider's Privacy Policy.
17.2
The Privacy Policy forms part of the Provider's contractual and information framework but does not modify the parties' substantive contractual obligations unless expressly stated.
18. Governing Law and Disputes
18.1
These Terms and the contractual relationship between the Provider and the Client are governed by the laws of the Czech Republic.
18.2
Mandatory consumer-protection provisions applicable to a Consumer's habitual residence remain unaffected.
18.3
Disputes shall be submitted to the competent courts of the Czech Republic, subject to mandatory jurisdiction rules applicable to Consumers.
19. Amendments and Final Provisions
19.1
If any provision of these Terms is invalid or unenforceable, the remaining provisions remain unaffected.
19.2
The Provider may amend these Terms where reasonably necessary due to changes in applicable law, Services, security requirements or Website operation.
19.3
Amendments shall not retroactively alter rights and obligations arising from contracts already concluded unless permitted by applicable law or agreed with the Client.
19.4
The current version of the Terms shall be published on the Website together with its effective date.
19.5
These Terms are effective as of 28 August 2026.